About the Measure

The Encinitas City Council has officially placed a one-cent sales tax measure on the ballot for the November 2024 election. This means that all voters in Encinitas will have a question on this ballot to approve or reject the tax increase, and if more than 50% of the voters support it, the tax increase will take effect. This measure aims to provide essential funding for critical city services and infrastructure projects that enhance the quality of life for all Encinitas residents.

Known for its beautiful parks, beaches, and vibrant community life, Encinitas needs additional resources to maintain and improve its infrastructure. This sales tax increase will generate approximately $17 million annually, ensuring our city continues to thrive and meet the needs of its growing population. The campaign in support of this measure, «Preserve our Legacy Encinitas,» is dedicated to making sure our city’s future is bright and sustainable.

Why a Sales Tax Increase?

Investing in Our Infrastructure

The one-cent sales tax increase will provide much-needed funding to repair and upgrade aging infrastructure, including storm drains, bridges, sidewalks, curbs, and public facilities. Encinitas’ infrastructure is the backbone of our community, and addressing these issues now will prevent more costly repairs in the future. With many of our storm drainpipes installed over 50 years ago, we are already experiencing sinkholes and flooding that damage streets and private properties. This measure will fund these critical repairs, ensuring a safe and functional infrastructure for years to come.

Maintaining Public Spaces and Reducing Pollution

Encinitas is home to stunning parks and beaches that residents and visitors alike enjoy. The sales tax increase will help keep these public spaces safe, clean, and well-maintained. It will also support efforts to keep trash and pollution out of our lagoons, local waterways, and off our beaches, protecting our natural environment and ensuring it remains a cherished part of our community.

Enhancing Public Safety

A portion of the funds from the sales tax increase will be dedicated to public safety improvements. This includes upgrading public safety facilities, equipment, and emergency communication systems. By investing in our emergency services, we can ensure quick and efficient responses to 9-1-1 emergencies, making Encinitas a safer place to live.

Local Control and Accountability

Supporting this measure ensures local control over the funds. Currently, a substantial portion of sales tax revenue generated in Encinitas goes to the state, county, and regional agencies. This measure will keep more of our tax dollars here in Encinitas, allowing us to decide how the funds are spent. The measure includes clear accountability measures such as citizen oversight, independent audits, and public disclosure of how all funds are used, ensuring transparency and trust in how your tax dollars are managed.

A Fair Contribution from All

The sales tax will ensure that everyone who uses our city’s services contributes their fair share, including visitors. Many people come to Encinitas to enjoy our beautiful beaches and vibrant community. This measure ensures that they, too, help fund the upkeep and improvement of our city, rather than placing the entire burden on local residents.

Investing in Our Future

By supporting this sales tax increase, you are investing in the future of Encinitas. The campaign «Preserve our Legacy Encinitas» is committed to maintaining our high quality of life, protecting our environment, and ensuring our city remains a safe, beautiful, and thriving community for generations to come. Vote YES on the sales tax measure this November and help build a brighter future for Encinitas.

What the Data Tells Us

At Preserve Our Legacy Encinitas, we believe in making informed decisions based on comprehensive data. The results of a recent voter opinion survey reveal strong support for the one-cent sales tax measure on the November 2024 ballot. Here’s why we believe Encinitas voters want this initiative:

Strong Initial Support

The survey data indicates that 61% of likely Encinitas voters support the one-cent sales tax measure. This level of natural support is a solid foundation, showing that a majority of residents understand the importance of investing in our city’s future. Voters recognize the need for improvements and maintenance of our beloved city, and they are willing to contribute to these efforts.

Clear Priorities

Voters have clearly identified their priorities for funding. The top concerns include:

Repairing Aging Infrastructure: 88% of respondents favor using funds to repair storm drains, bridges, sidewalks, curbs, and public facilities. This shows a strong desire to address and prevent further deterioration of our city’s critical infrastructure.

Maintaining Parks and Public Spaces: Another 88% support keeping parks, beaches, recreation facilities, and community centers safe, clean, and well-maintained. This reflects the community’s appreciation for our natural and recreational resources.

Reducing Pollution: 86% of voters prioritize keeping trash and pollution out of our lagoons, waterways, and off our beaches. Protecting our environment is a high priority for Encinitas residents.

Fixing Potholes: 85% are in favor of using funds to fix potholes, highlighting the community’s demand for better road maintenance and safer streets.

Flexibility and Local Control: The data shows that voters appreciate the flexibility a general tax provides. While the funds are not earmarked for specific purposes, the measure allows the Encinitas City Council to allocate resources based on evolving needs and priorities. Additionally, the measure ensures local control of the funds, keeping more tax dollars within Encinitas and allowing our community to decide how best to use them.

Economic and Political Stability

Even amidst economic concerns like inflation and high gas prices, the data shows strong support for the measure. Encinitas voters understand that investing in infrastructure and essential services now will save money in the long run and contribute to the city’s economic stability.

The data clearly indicates that Encinitas voters understand the critical need for the one-cent sales tax measure. They see the value in repairing and maintaining our city’s infrastructure, protecting our environment, and enhancing public safety. With strong initial support and well-defined priorities, the community is ready to invest in a brighter future for Encinitas. Join Preserve Our Legacy Encinitas in supporting this important measure to ensure our city remains a safe, beautiful, and thriving community for generations to come.

Endorsements

Paid For by Protect Our Legacy Encinitas.